What is a Limited Warranty
The Magnuson-Moss Warranty Act is a federal law governing consumer product warranties offered by manufacturers (OEMs) and sellers. The Magnuson-Moss Warranty Act does not require a manufacturer or seller to provide a warranty; however, it defines the requirements if a manufacturer or seller does offer a Limited Warranty.
Under the Magnuson-Moss Warranty Act, manufacturers and sellers of consumer products must provide the consumer with clear and detailed information regarding the Limited Warranty coverage if one is offered. This information directly impacts the rights of the consumer and the obligations of warrantors under the written warranty.
A Limited Warranty is provided at no cost to a consumer by the manufacturer or seller and provided to all consumers purchasing the product in the same manner.
It is important to properly design the Limited Warranty document you provide to the consumer to ensure compliance. Many great resources are available to assist you with designing the Limited Warranty document.
In addition to offering a Limited Warranty, manufacturers and sellers also have the option to offer a Limited Warranty and only retain a portion of the Limited Warranty under their balance sheet. A manufacturer or seller may decide to transfer a portion of the limited warranty risk directly to a third party. In this case, it is an insurance transaction and may be done directly with a carrier operating in this space and may provide balance sheet relief. The following structural options exist for Limited Warranty programs:
Retailers and Manufacturers - Take Control of Your Customer Experience
With many Retailers and Manufacturers already managing the customer experience with a replacement or repair program, there is no need to insert a third party for administration or for integration with the insurance carrier. A direct relationship is the most cost-efficient method, yet most companies don't realize that this option exists, and unnecessary layers can add as much as 40% to the cost of a program versus a direct model.
It’s never been easier to take control of a service contract program, maximize the value to the customer, and only use third parties for regulatory and insurance solutions.
A properly structured program does not impact revenue recognition, does not require the Retailer or Manufacturer to obtain a provider's license, and still allows the Retailer or Manufacturer to participate in the underwriting profit when the contracts earn.
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